How Did You Say That?

Omar: How are you measuring the effectiveness of these? Are they just fun? Or are you seeing anything? I'd love to know if like people are even calling them out in your inbound form, like saw your awesome ads. Omar: One thing that I would say in listening to this and then seeing the ad kind of without the context is I think you did a really good job. The campaign strategy was really good. And then the copy in the design was phenomenal in meeting that strategy. That to me is the phenomenal work.