3min chapter

Masters of Storytelling cover image

Gabor Harrach: Branded Content and Community-Led Storytelling

Masters of Storytelling

CHAPTER

The Art of Branded Entertainment

The Art of Branded Entertainment is a collection of essays on the future of advertising written by jury members. The book, unsurprisingly, has done extremely well and was translated into Japanese where it was the number one selling business book for four consecutive weeks. Gabor: "I know young people will read the book. This book will be read at advertising schools"

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