What Is a Proxymetric?

defining a metric and then measuring it are both extremely hard. Embrace it, because that actually is a sign that you're on to something. Proxymetrics are measurable solves that are hack to get at the hard metric. What does this mean? Im so if you're a marketer and you nadvertising, ghouls serving marketers. So i could co with a proxy, basically saying, let's measure the amount i spend on ads and measure and get high returns for the people who come to my store. And n optimize for return or had spend this....