
1: John Cutler, Product Evangelist and Coach, Amplitude
PRODUCTEA with Leah, Growth & Senior Leadership
00:00
Product-Led Growth
Product-led growth is one of the most cost efficient ways to actually do an acquisition on users. It also helps us to find the best solutions for the problems that we're trying to uncover. And another effect of PLG if you assume that it is good for you and the company is that because you now need to measure everything as you said analytics companies will profit in a downturn from this or they will get it less. If you don't measure your stuff, right? Yeah, well this is what it is, right? Like if you don'tMeasure you're gonna lose, it's just what it is.
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