i think o a big selling point, maybe i don't think it's one we've really talked about. A lot of people say, oh, it's ok that we have phones hitting a thousand dollars because they're getting so good, you can use them for longer and longer. I don't think that's true with androyd. We're getting, we realize now that we're only getting one to maybe two u dates. How can we use longevity as a selling point when you're not getting up dates after a certain point? Why you're watching now, this four hundred dollar eephone. Ss, probably going to still be getting up dates in five years. See...