The Soul of Enterprise: Business in the Knowledge Economy cover image

The Innoficiency Principle with Blair Enns

The Soul of Enterprise: Business in the Knowledge Economy

CHAPTER

The Future of Amazon

Many of my clients have done work for Amazon. And I've heard repeatedly that they refer to themselves as a federation of startups. Jeff Bezos, when they went public over 25 years ago, he said, we're not going to show a profit for 20 years. So they've got some really big winners, right? They've got FBA fulfillment by Amazon. They got AWS. These are cash cows and there are other cash cows in the business. But that that specialness that grew Amazon, at some point, it's going to go away. It happens to every organization.

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