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The Importance of Strength Training
The body is just kind of like the beginning of it, getting more popular. It takes a while for this to now trickle into sports, which is then the next sort of venue. Bodybuilding is usually last because it's so subjective. The smaller market is the hardcore like build muscle and improve your performance market. If you've never done a full six or eight week or 10 week training block of just bands, you have no idea what you're missing.