Rich mckay is president n ceo of the atlanta falcons. He has also been on the n f ls competition committee for nearly three decades, most of that time as its chairman. Mckay insists they are working hard to improve players safety with technologies like tracking chips implanted in players shoulder pads.
Adam Smith famously argued that specialization is the key to prosperity. In the N.F.L., the long snapper is proof of that argument. Just in time for the Super Bowl, here’s everything there is to know about a job that didn’t used to exist.