Short, short keyword, short seed keywords versus longtail. Those are intent related keywords. And question keywords are my kind of soap box topic right now too - a yew ha hah. Just ranking number one for the keyboard that has a trillion average searches per month is never going to work. Being there for someone when they have a key question is way more important than just being there whenever someone is searching a question.
Diane Richardson is the Social media and community manager at SEMrush. She over 10 years of digital marketing and SEO experience.