2min chapter

The Knowledge Project with Shane Parrish cover image

#76 Frank Stephenson: Pushing the Limits of Innovation

The Knowledge Project with Shane Parrish

CHAPTER

Designers Aren't Playing It Safe

Designers aren't wired to play it safe. Companies are a risk adverse so a designer is happy, obviously, when he gets a position to be a designer within a company. You're basically able to create your babies. But at the end of the day, if that product is not the best that you could have made it or wa shot down along the way in different ways by other people, then you're not really getting ultimately satisfied. That's the problem with a lot of company as they're in it for the af the profit. So they'r planit safe.

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