Hershey vs Mars - Mars Attacks! | 4
Business Wars
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The Clash of Candy Titans: Struggles and Strategic Shifts
This chapter delves into the escalating rivalry between Hershey and Mars, showcasing Hershey's operational struggles and strategic missteps. As Hershey falters amidst product shortages and marketing challenges, Mars capitalizes on the opportunity to boost its market presence, culminating in Hershey's decline in the candy industry by the 1970s.
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