Semiotics

Semiotics is a way to reverse engineer culture and reverse engineer bicycl means if someone handed you a bicycle and you didn't know what a bicycle was, then you'd take it apart. Semiattics allows you to do that with idea like bert has a very famous essay from the sixties called the death of the author. How the viewer interprets a work is just as valid as what the artists themselves intended. That's one of the defining tenets of paul's modernism.