Critics at Large | The New Yorker cover image

Our Fads, Ourselves

Critics at Large | The New Yorker

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Fads and Fashion: From Beanie Babies to TikTok Trends

This chapter explores the evolution of consumer fads, drawing parallels between the Beanie Baby craze of the 1990s and current trends like 'boos' influenced by social media. It examines the dynamics of e-commerce and how platforms like TikTok have shifted from content creation to direct commerce, shaping contemporary purchasing behavior. Additionally, the discussion reflects on the cultural implications of fashion trends and the psychological motivations behind ironic versus earnest consumerism.

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