202: Five Steps to Boost Sales with Vertical Marketing
Everyday MBA
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Introduction
vertical marketing is the understanding that different markets have different needs. Every company needs soft ware, but they don't all need the same soft ware. Customers tend to put more trust and invest behind suppliers and partners with a demonstrated history of success within their industry. It can be difficult to succeed if you're received as a jack of all trades, even if you are.
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Transcript
