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Solopreneur Masterclass: From Zero to $5.2M Business Without Any Employees | Justin Welsh

The Calum Johnson Show

CHAPTER

Building a Movement: From Business to Identity

The chapter discusses how certain companies like Apple and Nike have transcended being just a business and have become a movement by creating a sense of identity and meaning for their customers. It emphasizes the importance of identifying an enemy or common opposition to rally people together.

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