2min chapter

The Bootstrapped Founder cover image

Bonus: Arvid on "First Class Founders" by Yong-Soo Chung

The Bootstrapped Founder

CHAPTER

How Microconf Helped Arvid and Daniel Build a Following

Arvid and Daniel's talk at Microconf raised their profile as a successful post-exit founder. Arvid smartly used this credibility boost to direct people to his blog by posting links to it in his Twitter interactions with the people. Having a blog was not an assurance of regular content, he says. People expect to see new and fresh content from creators each week. If Arvid had to retain his followers and their attention, he would have to commit to writing regularly.

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