Frequent police advisories, daily news stories, a repeated “Add, Check, Tell” mantra – Singaporeans should be better at recognising scams by now.

Yet many continue to fall prey to scammers who keep adapting and refining their approach.

So far in 2025, more than 31,200 cases of scams have been reported, with victims losing over $750.3 million. Last year, the amount lost to scams crossed the $1 billion mark.

In this episode of The Usual Place podcast, I speak with Mr Jeffery Chin, deputy director of the Singapore Police Force’s Scam Public Education Office.

Set up in 2023, the office is staffed by police officers, civilian officers and psychologists who work closely together to drive anti-scam public education efforts.