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4min chapter
How Amazon built distinctive assets, compound creativity and a winning culture - Ed Smith
Uncensored CMO
Harnessing Distinctive Assets and Influencer Impact in Branding
This chapter discusses the role of distinctive assets in branding, highlighting innovative strategies to boost brand recognition. It also examines the influence of user interfaces and the rising importance of influencers in e-commerce, particularly in building businesses through affiliate marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode