Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.
Marketecture: Get Smart. Fast.
The ID-5 Reverse Takeover of LiveRamp
LiveRamp's been a little amazing business on cookies, right? And they've tried hard to diversify. So I don't know how that connects to cells or diverse or strategies or whatever. But it could be LiveRamp, it could be anyone else, right? Every time prices go down, people will want to buy it.
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