Engaging Latino Voters: Strategies and Challenges

This chapter explores the outreach efforts to engage Latino voters during the election cycle, focusing on both high-information and less engaged voters. The speakers discuss the effectiveness of tailored communication and the challenges faced by the Biden campaign in establishing connections with diverse Latino demographics across states. Additionally, the chapter addresses the impact of cultural dynamics and generational differences on political engagement, highlighting the need for innovative strategies to counter disinformation and rally support within the community.