Why Personal Branding Is The Future of Marketing with AJ Vaden
Entrepreneurs on Fire
00:00
Are We Going to Eliminate the Angels?
Asia: Can you share some recent case studies on how companies are lever ging personal brands to gain market share in their vertical? Asia: I think the best case study right now about this is a victoria secret. Over the last decade, victoria secret has been losing pretty significant market share with the upcoming brands like third love and these on line brands where they can ship an to it to at home. They're doing this intentionally to reach the markets that they're no longer penetrating.
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