How to Use Music to Make Videos Stick With People

There's a guy named John Boyes who makes sports videos. He started making those videos a couple of years before I started and he definitely has rubbed off on me. We both really try hard to use music to set up cinematic moments as best we can. And when I started it was a fraction of what I'm doing now. It's a lot of work because you're making these days like 50 minute videos too.