Navigating Economic Challenges for Small Businesses

This chapter explores the current landscape for small businesses in America, focusing on challenges like inflation and high-interest rates while emphasizing the critical holiday season for profit boosts. It examines shifts in consumer behavior, particularly among millennials and Gen Z, and the resulting impacts on spending in key sectors like restaurants and travel. Local business owners share their struggles in Westfield, NJ, highlighting rising costs and the effects of COVID-19, while broader economic policies are analyzed for their potential inflationary implications.