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How The “User Experience” Became A Thing & How To Change Someone’s Mind

Something You Should Know

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How to Be Reasonable and Change Your Mind

We have a lot of pretty simple slogan-type ideas about what it might be to be reasonable, things that boil off to pretty simple injunctions. And these ideas I think if you push on them even a little bit, they turn out to be much more complicated than we might have imagined. For me, the interest in how people change their minds is really quite a personal one and it started three years ago now when I started working on this cat-calling social experiment.

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