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S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein

JUST Branding

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Intro

This chapter discusses the shift in branding strategies from expansion to a more refined approach, particularly influenced by AI's ability to personalize search. It also introduces the Brand Builders Summit and emphasizes the need for brands to diversify their visibility beyond Google amidst changing technologies.

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