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Dara Treseder, CMO of Autodesk: Invest in Yourself

Building Better CMOs and Marketing Leaders

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Strategic Resource Allocation for Marketing Innovation

The chapter explores the delicate balance of allocating resources in marketing between traditional and innovative methods. Emphasizing the importance of a strategic framework that encourages experimentation and seizing unexpected opportunities. Insights are shared on self-investment and belief in oneself for career advancement in the corporate world.

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