Use the word you when you address your audience, they tend to perk up and tune in a little bit. You can also increase engagement by referencing change. The more consensous people perceive for their own views, the more certain they tend to feel about those views. That sense of being in the majority gives me a kind of social validation that makes me feel like my tisessment was accurate, correct so thas one of the things you can do.
We’re constantly bombarded with competing images, messaging, and bids for our attention. That's why as communicators, it’s increasingly important to know what engages people.
In this episode of Think Fast, Talk Smart, Matt Abrahams speaks with Stanford GSB Professor Zak Tormala about the subtle ways you can structure your speech to get people to pay attention. “It’s not really about tricking people into doing what you want,” Professor Tormala says. “It’s more about understanding the factors that actually engage people or open them up to your idea and maybe get them to see something a little bit differently.”
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