4min chapter

Working It cover image

How to plan for the next crisis

Working It

CHAPTER

The Importance of Taking Risks

As structures get bigger and more unwieldy, actually more risk can be built in. You don't want to find yourselves in the situation where you're too afraid of what might happen. There's a fundamental flaw in thinking that failures can be predicted and anticipated. Risk specialists tend to be always looking at the downside and still miss many times. The real innovations today are created not by big companies who perhaps could have created them.

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