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Gino Wickman on Knowing When To Start Your Own Business

Elevate with Robert Glazer

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Are You a Risk Taker?

When i say risk taker, that means that you don't freeze when it's time to make a tough decision. You are rebellious in nature. You are willing to fail. You tend to beg for forgiveness instead of ask for permission. Risk taking comes in when you start the business and you have to make one thousand brutally difficult decisions over the next ten years which could potentially put you out of business. So here's what i would suggest you, that's point one. Point is, risk taker is not about starting a business. That's the misconception. Everybody thinksrisk taker, you start thebusiness, you're a risk taker. Not at all. And so that's

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