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Ultimately, just kind of got really passionate about climate as an issue and felt that climate communication was really broken. Why weren't more of my friends and family and those that I knew, you know, engaged in the topic, making changes in their lives, realizing the urgency of the situation we were in. As

the occurrence of severe weather and the damage it causes increased, it becomes more critical for newsrooms to make climate change a central focus of their coverage. It might be big enough a story for it to become the only thing some newsrooms do cover. I'm Michael O'Connell, welcome to It's All Journalism. Anna Robertson is the co-founder and chief content officer of the Cooldown, a website that is laser focused on fighting pollution and filling the gaps that other news outlets leave when covering climate. And she's here from Park City, which is covered with snow to talk about. Anna, welcome to It's All Journalism.

Thanks for having me.