How to Shift Your Offers to SLO

Don't sell a course or product one time. Create something that's actually continuity, okay? And we're doing this, and I'll show you some examples. Everything is compounding continuity. The front end traffic, the challenges, the webinars, the live events,. everything's goal, the only goal is to get more and more people into continuity, that's it. SLO stands for self-liquidating offer; what people do is they spend $100 in ads, from that you get 10 people to register, and then from thatyou get three people to buy the self-liquidated offer. That way you get all the registers for free.