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2min chapter
Why Conversion-First Thinking Is Hurting Your Brand’s Future with The Good’s Jon MacDonald
The Frictionless Experience
Intro
This chapter explores the dangers of focusing solely on short-term conversions at the expense of building lasting customer relationships. With insights from a digital optimization expert, it emphasizes the importance of enhancing user experience to achieve both immediate success and long-term brand loyalty.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode