Amp

AMP was a technology very much pushed by Google. The big selling point, I think, was A, it's really fast on a mobile device. And B, also, if you use this, we will give you an algorithmic advantage of your AMP content in Google. Over the last 14 months or so, I've definitely noticed that we'll give you an advantage if you use AMP has been really played down. It's not there. So I don't know whether they're going in a different direction, how much they're still supporting the whole AMP project. Back to Mail Online home. Back to the page you came from.