We Have a New CPG Guy! + 2022 Retrospective
The CPG Guys
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Is 1P Data the Next Big Thing?
The industry has been discussing 1P data for decades. There's nothing new in 1P data. Select your 1P data, build a big database because that's going to be the best way you can do precision marketing and targeted marketing in the future. You're better off building assets where people actually are rather than trying to drive people somewhere they don't want to be. If I'm a CPG brand, my Amazon product page is probably as important a representation of my brand as my website is in real life.
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