Will Greenberg is a strength and conditioning/performance development coach, currently with the Buffalo Bills. Over the last 15 years, through diverse experiences in various sports, he has gained expertise in cultivating environments that allow athletes and teams to thrive. In this awesome conversation, we talk about the power of compounding good training, treating every event like a rep, balancing tension and relaxation, leveraging scarce training resources, and growing elite cultures. We dig into what excellence looks like for a highly-resourced intact team focused on peak performance, and it's seriously cool.