Going to Market in Healthcare: B2C2B
Raising Health
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How Did Your Customer Acquisitions Drive Your Product Development?
It was about speed to market and access as others have alluded to the simplicity of it. If we could get this in the hands of individuals, it would eventually find its way into the large, you know, kind of traditional Health systems out there. And so if you can actually have a story that's two parts, it's we both know how to go out and get thousands or tens of thousands of members without any help from you like we control our own destiny in that way.
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