#16 How much money auto repair shops make, Pros and cons of franchising, How to avoid big repair bills, Will robots start changing tires? | Brian Beers, President of Prenlyn Automotive Group
Car Dealership Guy Podcast
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How to Attract Customers to Your Shop
Our goal is to be somewhere around 75 to 80% gross profit. Tires of the lowest margin probably have about 25% gross profit on the rubber. And then with installation and stuff, it's like 40 or 45%. So we're doing like suspension or tire, or not tired, like breaks, like a radiator,. that kind of, that kind of thing exhaust. We focus primarily on direct mail. We hit 5,000 homes within like a mile radius of the store once a month. That works really well because we can track all that from what are the mail routes that we mailed to. You know, how do we get in front of these people? Then it's just consistency
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