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2min chapter
IAB Tech Lab Special: Open RTB
Marketecture: Get Smart. Fast.
Exploring Mechanisms for Accuracy in ORTB Standard and Animal Analogy
This chapter explores the ORTB standard and mechanisms for ensuring accuracy in ad request origins, discussing topics like ID bridging, technology solutions, and governance. Examples from Roku's innovative approach are used to highlight the importance of certifying ad request origins, with an analogy drawn between open RTB and animals like cheetah and ants.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode