The Importance of Prestige

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There's a big debate, especially as it applies to younger journalists about whether you should ever do anything for free. The problem is it's so hard to quantify that anyone starting up a website with no budget is going to claim that appearing on their site is a source of events prestige. Once you get into these emotional benefits, it's not that they're not real. It's just that they are so much harder to weigh against each other.

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How can we leverage our own limitations? Why does converting the average human lifespan from years to other units (like weeks) give us such a shock? What are the most useful kinds of reactions to contemplating our own mortality? What causes our feeling that time speeds up as we age? What is the "importance trap"? How should we handle the frustration or disappointment caused by our inability to do everything we want or need to do? Why is patience important in the world today? What information sets are available to us in various communication media? Is there — and should there be — a disconnect between the "meatspace" world and the internet world? Which kinds of self-help advice are actually useful?

Oliver Burkeman's new book is Four Thousand Weeks: Time Management for Mortals, published in the US on August 10, 2021. He is the author of The Antidote: Happiness for People Who Can't Stand Positive Thinking, and he wrote a long-running weekly column on psychology, productivity, and self-help culture for The Guardian newspaper called "This Column Will Change Your Life." His writing has also appeared in the New York Times, the Wall Street Journal, and New Philosopher magazine. He lives in Brooklyn, New York. You can pre-order Four Thousand Weeks and sign up for Oliver's email newsletter "The Imperfectionist" at oliverburkeman.com or find him on Twitter at @oliverburkeman.

Staff