Introduction to Information Architecture

The best books have come out of economic slumps, because that really made me think of how much our world changes. We also talked about how much has changed since I read about information architecture for the first time. It's enough to just know something exists and how to kind of how to pick up on it, rather than learn it thoroughly yourself. And so we should be focusing on that, as we said, our core competencies that we should be thinking about before we even put pen to paper.