As the business rapidly scaled, homdy looked farther afield for more people to join the team. In the nearby city of utica, he discovered a community that was in desperate need of investment. It was also a community he related to on a very personal level. The refugee population finding it hard to integrate in the local community. They were displaced people who desperately wanted to become part of the community.
Your local community can be the power behind an epic scale story — because smart community investment always maximizes returns. No one knows this like Hamdi Ulukaya, the founder and CEO of Chobani. He turned a small Upstate New York town into an epicenter of Greek yogurt by mobilizing a community to revive a mothballed dairy plant. In creating opportunities for new jobs, he created opportunities for massive scale. This story repeats over and over as the company grows, building communities with a sense of co-ownership. “This is not really a Hamdi story,” Ulukaya says. “This is a story about the people in our communities, what they're made of, and the values and capability that they have.”
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