28min chapter

Sales Gravy: Jeb Blount cover image

Sales on the Rocks feat. Patrick “Pops” Garrett

Sales Gravy: Jeb Blount

CHAPTER

The Bourbon Renaissance

This chapter investigates the resurgence of bourbon popularity, tracing its historical decline and the cultural shifts that sparked renewed interest. It highlights the impact of media, like the TV show Mad Men, on bourbon appreciation and the industry's adaptive strategies in marketing. Additionally, it delves into the intricate differences between types of whiskey and the evolving preferences of consumers in a diverse global market.

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