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Popular Investing Strategies That Are Actually LOSING You Money

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The Fama French Three Factor Model

The Fama French three factor model was developed by two University of Chicago professors in 1992. According to the model, you'd look for smaller companies that were undervalued. US small cap stocks over that time period performed about 9.4% on an analyzed basis. The large cap company, the boring old market, actually outperformed.

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