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Today on All Killer No Filler, weāre catching up with the head of Pilothouseās newly formed UGC department, Angela Meadows, plus all-star Senior Media Buyers Nate Vankoughnet and Liam Robinson.
User-Generated Content (UGC) is an umbrella term that covers everything from product reviews to celebrity endorsements. The Pilothouse ad buyers consistently saw UGC content killing, inspiring the establishment of a whole department for UGC at Pilothouse.š„š„š„
Listen to the pod for insight on why you should be building out your UGC strategy.
Listen for:
š¦ How to match UGC content type to brands to scale campaigns
š¦ UGC as a trust-building mechanism
š¦ The importance of enthusiasm in UGC
š¦ Why you should be testing first with in house UGC
š¦ What type of UGC to activate across your funnel
š¦ Behind the curtains insight into how Nate builds out his UGC campaigns for prospecting and retargeting
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