The Future of UX

The growth of UX is happening in other countries, including China and Indonesia. We noticed when we first went to Portugal, the people who worked there, they were saying, you, it's not that big. But every year we have gone to Portugal, it's actually increased. It's incredibly difficult to really contemplate how this is on a global scale. And I think that's where Jacob's prediction really does, I think, have some strength in that globally. "I think we are going to be a lot more," he says.