Thomas Young - Conflict between technology, marketing and sales
Agile Digital Transformation
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Is There a Danger of Adoption of Digital Technologies?
Timothy Stanley: Most companies tend to have what I call the rainmaker. There's a person that can just close sales and make things happen. That person needs support from marketing and technology, he says. He asks Karl Becker for his top tips on driving alignment in this era of digital transformation. "You must have your technology be comprehensive and inclusive," writes Stanley.
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