4min chapter

Business Movers cover image

The Enlightenment of Steve Jobs | Little Black Cubes | 1

Business Movers

CHAPTER

Steve Rospero's Computer Revolution

Apple co-founder Steve Jobs came up with the idea of pre loaded e books on next computers. He wanted to provide people with easy access to some of te best literature in the western canon. The publishers weren't sure anyone would want to read a digital version of shakespeare, but steve convinced them there was no risk. It would be years before it became industry standard, this type of easily searchable content would eventually change the face of personal computers.

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