Creativity and Idea Generation in Remote Teams
Engineering Culture by InfoQ
00:00
The Q Brain Storming Process
In traditional brain storming, the second phase is when you then do critique the idea. What i've seen agencies do is to print those out and put em up on a wall if they can. They'll walk and peruse like, oh, i've got some energy for this one. You know, it might not have scripts yat t might not have the radio or promotion yet. But it might be a big campaign idea that they feel some juice for. And what comes out of this are raw ideas that the agency can then go and develop further with their clients.
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