Today’s guest is Austin L. Church, who returns to the show to talk about his book “Free Money.”
Austin lives in Knoxville, Tennessee. He helps e-commerce founders stand out online with their brand strategy. Lately, he’s been working as a fractional chief marketing officer, consulting for creator economy companies. He also coaches freelance creatives.
Austin returned to the podcast to talk about his new book, “Free Money,” which I have read and highly recommend for all freelancers.
In this episode, we talk about:
- Who this book is for and why he wrote it.
- How our beliefs about money from childhood affect our businesses now.
- The financial numbers you need to know to run your business.
- What “pessimistic pricing” and “weirdly precise” numbers are.
- Set a price that reduces the chances you will resent the client or the project.
- The fine line between setting boundaries and being difficult to work with.
- Why the “hustle” isn’t sustainable and can lead to burnout.
- The four stages of freelancing: Moonlighter, Hustler, Lifestyler and Diversifier.
- The money mindset questions Austin asks his clients. For example, fill in the blank: Wealthy people are __________. Making money is __________.
- How to address our money beliefs and improve our financial literacy.
- Why investing in a business coach can be important to improve your business.
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