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EP #116 - Mina Kamel: Sky-High Innovation At ETH

Swisspreneur Show

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How to Deal With Uncertainty

In some areas in asia or in the middle east, it would be very hard to push the subscription model. For example, who owns the hardware? Liability, the mentality of the management in these companies. It's an exploratory phase where we see if this model would work with everyone, or we'll have to adopt along the way. Another obstacle batapasy had, or most likely still have to overcome, is how to deal with uncertainty. Can you actually use it in a positive way, or is it more of an energy consumption n the distraction for you? Er, i think we use it in apositive way, in the sense that we try to be a jile...

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